This Privacy Policy describes how Virage Yachts Ltd ("we", "our", or "us") collects, uses, stores, and protects personal data when you use our website www.sirenayachtsuk.com (the "Site").
We are committed to safeguarding your privacy and ensuring your personal information is protected in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR).
1. What Information We Collect
We may collect and process the following types of personal data:
Identity and Contact Data: Name, email address, phone number, company name, and country.
Technical Data: IP address, browser type, operating system, device type, and browsing behaviour.
Usage Data: Information about how you use our Site, pages viewed, time spent, and referring websites.
Marketing Data: Your preferences in receiving marketing communications from us.
You may provide data directly when:
Submitting an enquiry form
Signing up for newsletters
Communicating with us via email or phone
Registering interest in a product or event
2. How We Use Your Information
We use your data to:
Respond to enquiries and provide customer service
Process requests for information, brochures, or specifications
Improve our website functionality and user experience
Send newsletters or marketing materials (with your consent)
Analyse website traffic using tools such as Google Analytics
Meet legal and regulatory obligations
3. Legal Basis for Processing
We only process your personal data when legally permitted. The lawful bases include:
Consent: When you opt in to receive marketing communications
Contractual Necessity: When processing is required to respond to your enquiry or request
Legitimate Interests: For improving services and marketing relevant products (unless your rights override our interests)
Legal Obligation: When required to comply with legal or regulatory requirements
4. Cookies and Tracking
Our Site uses cookies and similar tracking technologies to improve performance and gather analytics. You can control cookies via your browser settings or consent preferences. For more details, please refer to our Cookie Policy.
5. Sharing Your Information
We do not sell or rent your personal data. We may share it with:
Service providers (e.g. IT support, marketing agencies, analytics providers)
Third parties who help operate the website and provide services
Law enforcement or regulatory bodies when required by law
All third parties are required to respect the confidentiality of your data and process it only under our instructions.
6. International Transfers
If your data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal mechanisms.
7. Data Security
We have put in place appropriate technical and organisational measures to protect your personal data from unauthorised access, misuse, or disclosure. Despite this, no system can be completely secure, so we encourage you to take precautions when using the internet.
8. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.
9. Your Rights
You have the following rights under UK data protection laws:
Right to access your personal data
Right to rectification of incorrect or incomplete data
Right to erasure ("right to be forgotten")
Right to restrict or object to processing
Right to data portability
Right to withdraw consent (where processing is based on consent)
To exercise any of these rights, please contact us at the details below.
10. Third-Party Links
Our Site may include links to other websites. We are not responsible for the privacy practices or content of third-party sites. Please review their privacy policies before submitting any personal data.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a new “Last updated” date. We encourage you to review this policy periodically.
12. Contact Us
If you have questions about this policy or your personal data, please contact us:
If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.